The Latest Media Vehicle: School Buses

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From USA Today:

Advertisements have popped up on buses in Arizona and Massachusetts. New ones are set to appear in Michigan and Colorado.
Dozens more districts from Florida to Pennsylvania may join them.
“This will spread across the nation, because there’s so much money that will come into schools as a result of doing this,” says Daniel Shearer, director of transportation at the Scottsdale Unified School District.
The Arizona city just outside Phoenix began displaying ads on the sides of its buses last December. Advertisers include real estate agencies, a local toy store and an ambulance company. The district anticipates the ads will bring in $300,000 this year and up to $900,000 in a few years.

So what kinds of advertisers are going to buy space on the short bus?

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About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.