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Advertising News and Know-How

Advertising News and Know-How

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Perpetual Reinvention and Forward Movement—Cabell Harris & Co. Are WORKin On It

Cabell Harris and his agency, WORK Labs in Richmond, Virginia are industry famous. Deservedly so. Now in its 25th year of, WORK is a design-forward, five-person shop that operates from the ground floor of the Harris home. According to Richmond Biz Sense this is about to change. Harris said he is looking into possibly locating his company in a joint venture with some of his clients. In related news, WORK …

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Candidates and Causes, Like Companies, Must Design Their Path To Victory

I hope that candidates from coast-to-coast are studying Alexandria Ocasio-Cortez’s historic win this week in New York and asking themselves what they might learn. There are quite a few political lessons to focus on, but there's also a communications lesson. Fast Company was one of the first to correctly identify her campaign's visual identity as a primary driver. In posters, on Ocasio-Cortez’s campaign …

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In Ohio, Playin’ It Safe Is Still Playin’ To Win

In lottery marketing, as in America itself, it's all about the big win. One minute you're pissing in a pot, the next you're sitting on a golden throne. All because the lottery called your number at long last. Cleveland-based independent agency, Marcus Thomas zagged where others zig. The agency's new work for The Ohio Lottery challenge people’s conceptions of what it means to win by focusing on the emotional impact …

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Burger King Introduces #WhoppHer of a Promo in Saudi Arabia

Imagine your entire gender not being allowed to drive a motor vehicle. Then after 100+ years of prohibition all of a sudden one day last week you could freely punch it...where in the world would you go? Perhaps, you'd like to score some American fast food from a drive-up window. Novelties! https://youtu.be/zJTJMCaDlrk From June 24 to July 24, Burger King Saudi Arabia is giving its signature burger free …

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Airbnb Responds To Supreme Court “Travel Ban” Ruling

Travel changes a person. The more one experiences away from home, the more one sees how all humanity shares one planet and one common destiny. Nevertheless, the Supreme Court ruled Tuesday that President Trump has the authority to ban travelers from certain majority-Muslim countries if he thinks it is necessary to protect the United States Airbnb Co-founders Brian Chesky, Joe Gebbia and Nathan Blecharczyk have …

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Freedom From Taxation Is How America Began—Here Wo Go Again

President Trump threatened another major American corporation on Tuesday. He said Harley-Davidson will be "taxed like never before" if the motorcycle maker moves production overseas. Like most things Trump it's an idle, annoying and distracting threat. Harley-Davidson will be here when Trump is gone. The question is how big of a political loser do you need to be to lose the biker vote? …

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