Cabell Harris and his agency, WORK Labs in Richmond, Virginia are industry famous. Deservedly so.
Now in its 25th year of, WORK is a design-forward, five-person shop that operates from the ground floor of the Harris home.
According to Richmond Biz Sense this is about to change. Harris said he is looking into possibly locating his company in a joint venture with some of his clients.
In related news, WORK is working with a former retail client on a Work-branded coffee and with a local brewery on a Work beer. WORK also hauled off a bunch of industry awards recently at the annual Richmond show, including a Best of Show for this VCU Brandcenter video:
If you don’t have time to watch the whole video right now, go to the 2:30 spot and start there. The narrator sets the stage: “Mind control…governments, organizations and secret societies have all tried to tap into its power, but how do branding and marketing succeed where others have failed? The trick is conceptual thinking.”
Satire is the highest form of criticism.
The article in the Richmond press also suggests how Harris makes his way in the world. “I started Work as an ad agency for ad agencies,” says Harris. “Most people go: ‘What the hell does that mean?’ It means you become like you’re the agency for that agency. A lot of people don’t realize how much freelance that these large agencies use, and they try to hide it.”
