One of the nation's top general interest bloggers, Jason Kottke, wants podcasters and video buffs to get to the point. Before YouTube and Google Video came along, video on the web often suffered from taking too many cues from the production values of traditional media. Even in the early days of YouTube, a typical video made by someone for an audience was like a mini-movie: 15 seconds of titles, followed by 10 seconds …
Madscam: Long On Common Sense, Short On Cursing
I’ve been eager to get my hands on a copy of the always salty and entertaining George Parker’s (of Adscam and Adhurl fame) new book Madscam: Kick-Ass Advertising Without The Madison Avenue Price Tag. It arrived from Amazon yesterday, and while I haven’t read it cover to cover, I can give you a heads up on what it’s all about. Let’s start with what the book isn’t: It’s not a compendium of George’s blog, or a …
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A Wild Ride From Chicago To Miami To Boulder And Back
Lewis Lazare does a good job of bringing a gossip columnist's persepective to the ad biz. Today, he puts Scott Wild in his sights. He's baaaaaaack!!!!! Yes, indeed. The (in)famous Scott Wild is headed back to Chicago this week. You might recall that some 18-months ago, Wild exited Cramer-Krasselt/Chicago and a comfy $250,000-plus salary, and wound up in a lesser-paying senior copywriting job at the very hot Crispin, …
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How E.T. Would Phone Home
Forbes is reporting that Apple Computer is about to rock the mobile world with their new iPhones. Hon Hai Precision Industry Co Ltd. has secured contracts from Apple Computer for 12 million mobile handsets that also function as music players, the Commercial Times quoted industry sources as saying. Apple will launch the mobile handsets in the first half of next year, the newspaper said, without providing financial …
Not So Fast There Skippy
Radar reports that new TV spots from Dewar's can't be missed. If you live in Manhattan, and your Time Warner Cable DVR has been acting up lately, the culprit may be a spirit. Not the spectral kind. We're talking about Dewar's, the "sophisticated whisky that's honeyed and spicy, yet light and smoky," as Bacardi, the Bermuda-based liquor behemoth that owns the Dewar's brand, puts it. According to several avid TV …
Charmin Lets You Squeeze One Out In Times Square
I love New York City, but I've often thought that it's a very atypical test market compared to the rest of America for the purposes of conducting marketing experiments. But I think this is a pretty good idea. From The New York Times: From next Monday through Dec. 31, the Procter & Gamble Charmin brand will operate a public restroom in the heart of Times Square, amply stocked with Charmin Ultra, and complete with …
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Spec Spots For Burrito Maker Viewed By Millions
Ad Age reports that Chipotle has picked its winners in the chain's college ad contest. The above entry from Dan Sheppard at University of Nebraska came in second. The video has been viewed 4,837,984 times (and counting) on YouTube. Try to imagine what kind of media buy would be needed to match these numbers. …
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Goodby Uses An Old Realtor’s Trick
According to Lewis Lazare, Goodby is filling the air with the smell of fresh-baked cookies in order to drive milk sales. Scented strips have been a staple in magazine advertising for a while. But always eager to expand the boundaries of what can entice consumers to pay attention to the ad messages, the ad industry has found a new way to come at us -- scented bus shelters. Yes, you read that correctly. Bus shelters …
