Lewis Lazare does a good job of bringing a gossip columnist’s persepective to the ad biz. Today, he puts Scott Wild in his sights.
He’s baaaaaaack!!!!! Yes, indeed. The (in)famous Scott Wild is headed back to Chicago this week. You might recall that some 18-months ago, Wild exited Cramer-Krasselt/Chicago and a comfy $250,000-plus salary, and wound up in a lesser-paying senior copywriting job at the very hot Crispin, Porter + Bogusky in Miami, Fla., and Boulder, Colo.
We caught up with Wild on Wednesday. He was at home in Boulder, where the movers had just arrived to cart off his belongings to new digs in Lake View, which will be the base of operations for his new gig as a free-lance creative. Wild said he learned a lot in his year at Crispin, but after helping open the agency’s new Boulder officer earlier this year, he decided he wanted to return to Chicago, where his girlfriend and two children reside.
For all of us who’ve known and worked with this clown, let me just say…got any more ideas you want to steal?
While an art director at CP+B I got to know Scott. I found him to be a very nice, sensitive and talented guy. Before he arrived, Alex mentioned to me that he thought Scott had the best book in advertising. But, no one comes to CP+B as a CD — it’s just the way it is. I wish Scott the best. I’m sure he’ll be very happy to be nearer to his children. It was really obvious to me how me he loved and missed them.
Funny how many different opinions there are of this guy. I worked with him and he proceeded to take credit for every concept that got approved. He couldn’t care less about being near his kids. He’s a thief, a liar, and a conman whose book was cobbled together from stolen and borrowed ideas.