A Wild Ride From Chicago To Miami To Boulder And Back

Lewis Lazare does a good job of bringing a gossip columnist’s persepective to the ad biz. Today, he puts Scott Wild in his sights.

He’s baaaaaaack!!!!! Yes, indeed. The (in)famous Scott Wild is headed back to Chicago this week. You might recall that some 18-months ago, Wild exited Cramer-Krasselt/Chicago and a comfy $250,000-plus salary, and wound up in a lesser-paying senior copywriting job at the very hot Crispin, Porter + Bogusky in Miami, Fla., and Boulder, Colo.
We caught up with Wild on Wednesday. He was at home in Boulder, where the movers had just arrived to cart off his belongings to new digs in Lake View, which will be the base of operations for his new gig as a free-lance creative. Wild said he learned a lot in his year at Crispin, but after helping open the agency’s new Boulder officer earlier this year, he decided he wanted to return to Chicago, where his girlfriend and two children reside.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.