Ad Age reports that Chipotle has picked its winners in the chain’s college ad contest. The above entry from Dan Sheppard at University of Nebraska came in second. The video has been viewed 4,837,984 times (and counting) on YouTube. Try to imagine what kind of media buy would be needed to match these numbers.
Spec Spots For Burrito Maker Viewed By Millions
November 14, 2006 By
About David BurnI wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.
