How E.T. Would Phone Home

Forbes is reporting that Apple Computer is about to rock the mobile world with their new iPhones.

Hon Hai Precision Industry Co Ltd. has secured contracts from Apple Computer for 12 million mobile handsets that also function as music players, the Commercial Times quoted industry sources as saying.
Apple will launch the mobile handsets in the first half of next year, the newspaper said, without providing financial details of the contract.

According to The Unofficial Apple Weblog, Bear Stearns is projecting a $300 retail price for the device, which would create $6 billion in incremental revenue for Apple. They are assuming between 20 million and 29 million handsets would ship during 2007, delivering a potential market share of approximately 3% of the total mobile phone market.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.