Not So Fast There Skippy

Radar reports that new TV spots from Dewar’s can’t be missed.

If you live in Manhattan, and your Time Warner Cable DVR has been acting up lately, the culprit may be a spirit.
Not the spectral kind. We’re talking about Dewar’s, the “sophisticated whisky that’s honeyed and spicy, yet light and smoky,” as Bacardi, the Bermuda-based liquor behemoth that owns the Dewar’s brand, puts it.
According to several avid TV viewers, no fewer than four of whom work at Radar, the new ads for Dewar’s, which feature inane quotes—”Dewarisms”—from a fake dead guy named Tommy Dewar set to indie-rock tunes, have been rendered unskippable on Time Warner DVRs. When our correspondents have attempted to fast-forward through the spots while watching previously recorded episodes of Comedy Central’s The Daily Show with Jon Stewart and The Colbert Report, their DVRs mysteriously freeze up, forcing them to sit through them. Only the Dewar’s spots seem to make the DVRs uncooperative—they speed through all the other commercials just as they were designed to.

There’s no mention in the article about these spots also jamming TiVo machines.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.