Sellin’ It

RestrictionsApply at Why Advertising Sucks sees just how pathetic we who toil away in advertising are. We, the industry as a whole, are perhaps the only people who collectively hate what we do for a living, where each day is a living hell. There is no evidence of job satisfaction. Sure, there is no perfect […]

You Stink So Good

Earlier this week, it was the makers of PLAY-DOH tapping into the power of scent. Today we have the makers of pungent cheese doing the same. From the Telegraph: The makers of Stilton have come up with a unique way of promoting their pungent blue cheese – a Stilton-scented perfume. Eau de Stilton will, apparently, […]

One Brand, One Story

Randall Rothenberg, director of intellectual capital at Booz Allen Hamilton, and author of Where The Suckers Moon on the promise (mostly unfulfilled) of integrated marketing. Why listen to Web wizards on integration? Because the medium has a naturally integrative function. As long ago as 1999, graphic design gurus Bill Drenttel and Jessica Helfand were showing […]

Struggling For The Right Word

Imagine how hard copywriters would work if the ads they created became more expensive by the word. Consider the following on real estate classified ads from New York Daily News: Luxury is out. Old-World Elegance is in. As the city’s real estate market slows, even the want ads must work harder. Brokers are freshening up […]

Bud-B-Que

The Budweiser name will soon be on a line of non-alcoholic barbecue sauces that rolls out in July, according to the St. Louis Post-Dispatch. Anheuser-Busch Cos. hopes the sauces will strengthen the link between Budweiser and a favorite American cooking style, while heightening brand loyalty during the key beer-selling season. The recipes were cooked up […]

Sticks And Stones Will Break The NBA’s Bones

Mark Cuban’s $100,000 blog offense: The playoffs are where teams and the NBA itself earn their money. It’s where team profits are made, it’s where TV ratings are made and when TV ratings are good, the league makes more money. In other words, the playoffs are our money product. As with every business, the best […]

Do It Yourself Eye Surgery

Here’s an account I’d like to work on. DIY eye surgery (for the less fortunate): Affordable In-Home LASIK Surgery You Can Do Yourself! In the past, LASIK surgery was an expensive procedure that could only be performed by skilled professionals in a doctor’s office or eye clinic. Often costing upwards of $1000 per eye, LASIK […]

GSD+M GSD&M Launches Its Own Awards Show

When you want to belittle an institution it helps to be in said institution’s favor. Put another way, it’s one thing for GSD+M GSD&M to make fun of awards shows, the One Show in particular, and another entirely for a pencilless agency to do so. Ladies and gentleman, without further ado… The Juan Show