The Story Is In The Numbers

For the 63rd year in a row, it’s Advertising Age “Agency Report” time. And if you’re in marketing services, particularly digital, you’re in for good news.

Agency revenue from marketing services rocketed 13.1% to $15.1 billion, the strongest growth since the recession. Agency revenue from traditional advertising and media rose just 4.2% to $13.1 billion, the weakest growth since 2003, the first full year of the advertising recovery.
Marketing services grabbed 53.6% of U.S. marketing-communications agency revenue. That was up from 51.5% in 2005, the first year that marketing services topped advertising/media.
U.S. interactive-agency revenue rocketed 23.1%, helping to drive the increase in marketing services revenue.

All told, agency revenue in the U.S. jumped 8.8% to $28.2 billion. Not bad for a business on its last legs.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.