MySpace Dot CN Launches

MySpace China is online. According to Associated Press, a beta version of the site launched today.
MySpace China is a Chinese-owned company with backing from MySpace Inc., the IDG venture capital firm and a Chinese investment fund, the company said. The strategy of having a Chinese company operate the service follows the approach of Yahoo Inc., eBay Inc. and other Internet competitors that have turned to local partners to run their China operations after struggling to win market share.
News Corp. Chairman Rupert Murdoch said his Chinese-born wife, Wendi Deng, is playing a key role in helping to launch the China-based service.
China has the world’s second-biggest population of Internet users after the United States, with 137 million people online.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.