Lovely Book, But Where’s Your Guerilla And Online?

Ad Age has yet another story on an account win. That doesn’t interest me much. What does is the reason given for the shop’s win. BMW of North America’s motorcycle division said it selected Concept Farm, New York, as its new agency of record for its estimated $2 million motorcycle account. Concept Farm won the […]

TaylorMade Borrows From Nike Goes With What Works

Paula Creamer was named LPGA Rookie of the Year in 2005. She had 10 top ten finishes and two tour victories. And she earned $1,495,447, making her only the eleventh player in the LPGA’s 54-year history to earn more than $1 million in a single season. Paula, who will turn 20 in August, is also […]

Self-Promotion Indie Rock Style

Kyle Gustafson of DCist interviewed indie rocker John Vanderslice last Saturday night before his show at Iota. Vanderslice had some revealing things to say about promoting one’s own band, or brand, as the case may be. Q. Are you familiar with blogs and their role on the internet? A. Oh absolutely. All I ever do […]

Ford’s Bold Move: Mini Documentaries

According to ClickZ, Ford Motor Company is making bold moves with the help of agency of record, JWT. In a bid to revive the Ford brand amid sinking sales figures, Ford Motor Company is leaving behind “Built for the Road Ahead” and adopting “Bold Moves” as its new brand platform. Online, the company is re-launching […]

Spike Jones On The Box

Spike Jones, Firestarter at Greenville, SC identity firm, Brains On Fire, on customer loyalty programs: As we’re building a “brand ambassador” program (soon to be named smething else) for one of our clients, I’m trying to keep one important thing in mind about creating loyal customers: It’s not all about giving – as in free […]

Respect The Audience. Remove The Target.

Edelman account exec, Jeffrey Treem, left a thought-provoking comment on Amy Gahran’s Right Conversation. While I agree with your analysis about the value of strategic commenting, I wish you would have used a different phrase other than “target audiences.” Audiences, are a passive, static group subject to the traditional linear sender-receiver model. I think we […]

UT Ad Grad Makes It Big. Shares His Vision.

The Ranch has an interesting interview with Peter Rosch, Executive Creative Director at Lowe/New York. Here are some of the highlights: Q. How did you get into advertising? A. I fell in love with New York City, and advertising seemed like the quickest way to get there. Q. A lot of students face the “Am […]

New Device Converts Nebulous Energy Into Tangible Results

TELSTAR LOGISTICS UNVEILS MODEL 442 SHAREHOLDER VALUE GENERATOR Designed to provide stable, seamless solutions in any environment, the Shareholder Value Generator converts hybrid media energy into robust and scalable output. The impactful results quickly pay off where it matters most — on the customer’s bottom line. Patents pending. NSFW. Batteries sold separately. [via OnSquared]