Cybernetic Organisms To Become Commonplace lowered their expectations earlier this week, but in other corners of the interweb people are busy raising the bar on their video projects.
photo of iJustine courtesy of Laughing Squid’s Scott Beale is the live videostream of Justin Kan, a 23-year-old web entrepreneur in San Francisco. He coined the term “lifecasting” to describe his video acts of hyper realism. Justin wears a video cam strapped to his head 24/7. Through the wonders of technology we are able to share in Justin’s journey through life. How long he will keep this up is anyone’s guess. He did in fact take a day off recently. On that day—April 17—iJustine, a.k.a. Justine Ezarik, of Pittsburgh, PA picked up the reigns, or video helmet, as the case may be.
If you’re wondering why anyone would watch this type of programming, Nick Douglas offers an explanation.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.