Leapfrogging To Grey

I confess I’ve never heard of Steve Hardwick, but Adweek reports he’s going to be the new President of Grey, starting next month.
But that’s not what caught my eye. Here’s what did:

Hardwick, who had served seven months as president of independent StrawberryFrog, begins in his new position at the 525-person office next month and reports to Grey Global Group chairman and CEO Jim Heekin.

Look, I know people move all the time for all sorts of reasons to all different agencies, but why would someone leave a so-called “hot” shop to go to Grey after only 7 months? More money? More power? Is 7 months a long enough period of time to be president of any agency before deciding a move is needed? I’m curious.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.