Berto O'Rourke is the punk rock candidate. He rides a skateboard, curses frequently and in his first debate with The Cruzmobile, he dropped a Clash reference on live TV when referencing his opponent. He's working for the clampdown and the corporations and the special interests. He's not working for the people of Texas. Beto is the man. He's refreshingly real. He's also marching to the beat of his own …
How and Where Do You Learn the Art and Science of Advertising?
Advertising is omnipresent; yet, most people, especially on the receiving end of advertising, have little concept of who and what's behind it, and no idea how it gets made. There are a handful of schools that endeavor to teach advertising, but most practitioners learn on the job. Because there are thousands of agencies, each with their own take on the business and how to raise the creative bar for clients, there …
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Juanita Jean Ain’t Messin’
How many emails per day do you receive? How many of them request money from you? If you've bothered to donate to a political campaign, or non-profit, you're under constant pressure to give more. If you purchase a product or service online, it's the same onslaught of emails that never end. To make matters worse, the creative found in these email pitches is piss poor. With the bar so far beyond low, it doesn't …
Forget About “Got Milk?” Got Water Is A Matter of Life and Death
The American West is not a place rich in water. If the people who live in the American West don't learn to curb their water consumption, and quick, water will be a thousand times more valuable than oil ever was. Thankfully, Roy Spence, one of the founders of ad giant GSD&M is working with state officials on a campaign to get Texans to cherish water. GSD&M is partnering with Texas State University’s …
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Texans Prefer Mineral Water from Mexico
Before moving to Texas in March, I'd never heard of Topo Chico, the mineral water from Monterey, Mexico that is ubiquituos in Texas. https://youtu.be/iRcu6VVlrtQ According to The New York Times, don’t even ask for San Pellegrino or Perrier in a bar or restaurant in Texas; they’re likely not served. Topo Chico gets a lot of support from the trade and word-of-mouth from its fans, many of whom can be seen on …
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The Healthy Choice: Kim Olson for Texas Agriculture Commissioner
The economic impact of the food and fiber sector in Texas totals more than $100 billion annually. Ag is big business in the Lone Star State; therefore, the Texas Agriculture Commissioner is an important decision maker and public official. According to the Texas Tribune, Sid Miller’s first term as Agriculture Commissioner has been marked by numerous high-profile controversies that cost him the support of some key …
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Are You Ready To Use Self-Deprecating Humor To Your Political Advantage?
Gerald Daugherty* is a Travis County, Texas Commissioner. He represents the people of the 3rd precinct, where my wife and I reside. Austin, the state's capital city, is located in Travis County. Thanks to an award-winning idea from Austin firm, KC Strategies, Daugherty was re-elected in 2016 and his campaign commercial was viewed by constituents and advertising observers from around the …
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The All New RAM 1500—Built To Serve Texans And Other Hard-Working Americans
In the advertising business, we love to talk about the "brand promise." In theory, every brand has one. Take RAM Trucks. RAM is devoted to hard work and performance in every aspect of life -- family, neighbors, community, and career. Let's see if these values come screaming through in the new commercial for the 2019 RAM 1500. The spot is intense and serious like the work people do to shape this nation. I …
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