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Skittles Skips The Super Bowl; Opts to Produce A Broadway Musical

Skittles is candy with attitude. The brand also runs funny, memorable ads, but not on Super Bowl Sunday. To celebrate the biggest marketing day of the year, Skittles is going with a 30-minute commercial, live on Broadway. Skittles Commercial: The Broadway Musical is a one-show-only, live 30-minute spectacle, performed in the heart of Times Square in a 1,500 seat Broadway theater. Through song and dance, the show …

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No; Tide Ad.

Advertising that is self-referential almost always fails to connect with a broad audience. Tide and Saatchi & Saatchi just changed all that. https://youtu.be/doP7xKdGOKs According to Adweek: Tide’s wildly ambitious plan is much more involved than your average Super Bowl spot. The detergent brand’s goal is to take over the Super Bowl with a campaign that positions actor David Harbour as an omniscient …

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It’s Game Day. Who Do You Like for “Best Super Bowl Spot”?

It's Super Bowl Sunday. Let's watch commercials! https://https://youtu.be/pypRKeF3u6A https://youtu.be/0YVbVXOjJv4 https://youtu.be/ijVLdH5dt-c https://youtu.be/vlhQkTvDoho https://youtu.be/XHpEJRsHefM https://youtu.be/yvicqMrAHvQ https://youtu.be/4eKYR_iL5eU https://youtu.be/H2zkZgZYEng https://youtu.be/doP7xKdGOKs https://youtu.be/91Q0kddGWLc In other news, go Eagles. …

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A Delicious Product In A Slim Can, But What About the Ads?

Diet Coke is a running Super Bowl ad for the first in 21 years. The new spot, which will run during the second half on Sunday, will be part of Diet Coke’s new “Because I Can” campaign. Here's a taste of what's to come... https://youtu.be/LnZnSumfIlE Actress Gillian Jacobs says Diet Coke makes her feel good. Uh, okay... The other 15-second ads star actors Hayley Magnus, Ryan Goldsher and Daniel Stewart. …

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Budweiser Plays Its Community Values Card

Did you know that Budweiser employees have donated over 79 million cans of water to communities hit hard by natural disasters? In 2017 alone, Anheuser-Busch in partnership with the American Red Cross donated nearly 3 million cans of clean drinking water. The community service projects are the subject of the beer brand's new Super Bowl spot. https://youtu.be/CxGUmtRLm5g Set to Skylar Grey’s rendition of the …

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The Handmaid’s Tale: A Hulu Original

I am excited to see Elizabeth Moss of Mad Men star in The Handmaid's Tale, a new production which premieres on Hulu on April 26. The brilliant 1985 novel by Canadian writer Margaret Atwood could not be more timely. The story is set in a dystopia dominated by right-wing religious tyranny and environmental devastation where fertile young women are bound in sexual slavery. https://youtu.be/jMrDTDEmS4c Atwood’s …

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84 Lumber Opens The Door To Opportunity

84 Lumber is a company with a heart. The Pennsylvania-based is also a company with their finger on the pulse. The story was initially rejected by Fox for being "too controversial for T.V.," forcing the company to edit it and cut it down. Let's see the piece in full frame now: https://youtu.be/nPo2B-vjZ28 Rob Schapiro, chief creative officer of 84 Lumber's ad agency Brunner, told Business Insider, "This is a …

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