The Googs is scoring big points prior to Sunday's big game. Ernie Schenck loves the following ad. The legendary copywriter and Communications Arts columnist says, "...gird your tear ducts, people, because this is as emotional a spot as I have ever seen. And I know a thing or two about emotional commercials. I don’t know if it’s going to wind up #1 on USA’s Ad Meter next Monday. But it’s already #1 on …
Not on TV: “Port de Stella” Is A Pop-Up Immersive Experience in Miami
The beer commercials will be out in full flow this Sunday. Bud Light and Michelob Ultra are already sharing their wares. Meanwhile, one European beer brand is opting out of the TV Bonanza. Stella Artois is betting on the power of experiential instead. Debuting in Miami during Super Bowl LIV week, Port de Stella features can't-miss co-collaborations with popular music acts, trendsetters of style, and iconic …
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It’s Tuesday Before the Big Game, Time for Super Bowl Snacks!
During the Super Bowl this Sunday, one 30-second spot costs about $5 million in media dollars. If you also load your cast with celebrities, the production costs will skyrocket as well. What do you think it cost to shoot this commercial with Jimmy Fallon and crew? I don't know the number but when you consider how much Michelob ULTRA the brewer has to sell to cover costs, it'll make you …
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Hulu Makes It Clear: Reagan’s “Morning in America” Is Over
Canadian novelist Margaret Atwood is writing a sequel to her landmark book, The Handmaid's Tale. Hulu, meanwhile, is preparing to release Season Three of this impossible to look away from series. Last night during the Super Bowl, Hulu managed to intrigue fans of professional football and fans of the show with a 30-second spot that no one saw coming. The Handmaid’s Tale Super Bowl ad takes us back in time to …
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Super Bowl Advertisers Guarantee the Game Will Be More Entertaining
Super Bowl Sunday is no longer a day. It's a celebration of spending, from the exorbitant ticket prices to the cost to run a Super Bowl commercial, it's all about the Benjamins. What gets overlooked is how it's not just the big spenders who part with cash. American adults say they will spend an average $81.30 for a total of $14.8 billion as they watch the New England Patriots and the Los Angeles Rams meet up in …
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What’s Playing Between Plays On Sunday
Money can't buy you love. If you need proof, here it is. The average cost to run a 30-second commercial during Super Bowl LIII on CBS this Sunday is $5.24 Million. That's an increase of 96% since 2008. What's not increasing is the quality of the communications. Let's take a look... Star power isn't helping these spots much. What it does do is significantly add to the cost of production. What do you …
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Zoe Kravitz, Beer Whisperer
Does the idea of drinking an organic beer in Hawaii with Zoe Kravitz send chills down your spine? Michelob ULTRA Pure Gold and FCB/Chicago teamed up to make this Super Bowl LIII commercial wherein Kravitz delivers the Pure Gold brand message using Autonomous Sensory Meridian Response-like techniques. In other words, the commercial induces tingling sensations by encouraging drinkers to reconnect with nature through …
Honest Abe To The Rescue
Are you planning a Super Bowl party? You won't need a Benjamin or two to feed your friends, because this year, a stack of Lincolns gets the job done. GSD&M's new ad campaign for Pizza Hut—the agency's first, after adding the account last year—relies on two of the foundational concepts in marketing: price and promotion. In the spots, Honest Abe is a husband, father and friend who brings to life the …
Celebs Don’t Drive Kia, The Great Unknowns Do
Celebrity culture...it won't go away, and yet it fails to reward the spellbound masses. When it comes to Super Bowl Sunday, celebs are in the stands, performing at half time, on the field during the game, and starring in a fair number of multimillion-dollar commercials. Thankfully, there are a few brands that ain't havin' it. Kia is one. While Kia can't prevent a pile of money from being spent on celebrity …
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Skittles Skips The Super Bowl; Opts to Produce A Broadway Musical
Skittles is candy with attitude. The brand also runs funny, memorable ads, but not on Super Bowl Sunday. To celebrate the biggest marketing day of the year, Skittles is going with a 30-minute commercial, live on Broadway. Skittles Commercial: The Broadway Musical is a one-show-only, live 30-minute spectacle, performed in the heart of Times Square in a 1,500 seat Broadway theater. Through song and dance, the show …
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