The Googs is scoring big points prior to Sunday’s big game.
Ernie Schenck loves the following ad. The legendary copywriter and Communications Arts columnist says, “…gird your tear ducts, people, because this is as emotional a spot as I have ever seen. And I know a thing or two about emotional commercials. I don’t know if it’s going to wind up #1 on USA’s Ad Meter next Monday. But it’s already #1 on mine.”
Emotional connections with a brand are built on emotional bonds between people. It’s smart for Google, a technology company, to remind us all what’s life’s all about.
“A little help with the little things” is a somewhat odd, totally humble signoff, because one’s memories are their true treasures. Nevertheless, this love story in 90-seconds is a powerful commercial and one that generates goodwill.
February is Black History Month
Google knows what’s on our minds. Google believes in fact-based narratives.
FACT: American culture would be a whisper in the night without the significant contributions of African-Americans throughout the nation’s history.
Super Bowl Prep
From game time to guacamole recipes, Americans lean on Google’s search functionality to plan their Super Bowl Sunday.
“Some questions, only the game can answer.” Questions like, who is going to win—San Francisco or Kansas City?
Humans can’t predict the future any better than machines, but I’m a Chiefs fan, so I am all too happy to predict that the Chiefs will win Super Bowl 54 by 6 points.