Like it or not, artificial intelligence can't be avoided. It's in the news each and every day, and on the tongues of students, professors, influencers, and office workers. When I visit LinkedIn, I am flooded with full-throated enthusiasm for AI. Even the Super Bowl has been taken over by AI. Did you know that 23% of Super Bowl commercials—15 out of the 66 ads—featured AI? Trishla Ostwald, writing for Adweek, …
Instacart Entertained Its Way to The Top (of Minds)
Super Bowl Sunday came and went. What about all the ads? Are these high dollar productions that cost a mint to run now lost in time and soon to be forgotten? Or will they endure in the minds of fans for months and possibly years to come? For me, one Super Bowl spot stood out this year. One brand boldly defied the Sea of Sameness, and delivered something memorable. Hat's off to Instacart for going bananas. Their …
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Rocket and Redfin Want to Turn Strangers Into Neighbors
DETROIT — Rocket and Redfin's Super Bowl ad, “America Needs Neighbors Like You," is a rallying cry for American neighborhoods focused on the enduring power of being a good neighbor. https://youtu.be/VvEFiLqsCDw?si=5Fy0zfllEVpHPmbq Set to Lady Gaga's reimagined version of Fred Rogers' iconic theme song "Won't You Be My Neighbor?," the ad follows two teenage girls from different backgrounds whose lives intersect …
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If Microsoft Is My Copilot, I Must Be Flying the Plane
Jasper, Claud, Clara, Bixby, Cleo...these are some of the AI assistants eagerly awaiting your queries and your manufactured need for speed. The field is growing crowded, which makes sense when you understand how much money there is to be made. The global artificial intelligence market, worth USD 136.55 Billion in 2022, is likely to grow at a 37.3% Compound Annual Growth Rate rate from 2023 to 2030. For that money …
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64-Year-Old ‘Kennedy for President’ Ad Remade By Super PAC
A Super PAC spent $7M on a media placement during the Super Bowl, but only 36 hours to produce the spot. And they were able to run it with no input or approvals from the client. Who does that? Answer: American Values Super PAC. https://youtu.be/nvXJJRjGVT4?si=sefH83sXfG7iLW2D The spot contains no original thinking. It's merely a clumsy recreation of an earlier commercial that ran 64 years ago. This lost …
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Four Super Bowl Spots Not Made By Goodby Silverstein & Partners
Yesterday on Adpulp.com, we addressed the fact that Goodby Silverstein & Partners for the second time in its history has four spots running during the Super Bowl. Today, we continue to explore some of the best spots from other agencies in honor of the one day each year when people with no skin in the ad game find something nice to say about ads. Budweiser A dedicated delivery man, a team of horses, and a smart …
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Goodby Silverstein & Partners’ Adverganza Is A Bowl Unto Itself
The great majority of advertising agencies and the people who work for them never come close to making a Super Bowl commercial. Goodby Silverstein & Partners doesn't have this problem. GS&P is in a league of its own. The legendary San Francisco agency has not one, but four spots airing during Sunday's big game. This is the second time they've accomplished this. Goodby also ran four spots during the 2018 …
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To Promote Jesus, the “He Gets Us” Campaign to Spend $1BILLION
Two non-denominational ads for Jesus and Christianity (totaling 90 seconds of air time) appeared during the Super Bowl last night. According to the results of USA TODAY's Ad Meter, the spots promoting universal love and fellowship ranked 8th and 15th out of 51 commercials. I'm glad they ranked highly. The ads are disruptive and unexpected and that's what we want from ads. These ads also come from two small …
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