Swimming is one of the best exercises known to man and an essential survival skill. It's also a lot of fun. Appearing online, on social media and in swim clubs across the country, these posters are part of the USA Swimming's "Swim Today" campaign from Colle McVoy in Minneapolis. As competition for kids’ time continues to increase, the campaign highlights what makes swimming different and encourages …
Want A Participation Trophy? Fish For It.
I used to go fishing on fishing trips to Minnesota with my grandfather. It was a big deal to go away for a week, stay in the camper, and catch a mess of Walleye. I'll also never forget looking deep down into the clean, clear blue lakes of the region. Given my upbringing and current fondness for fishing, I am a total sucker for the work Colle & McVoy turns in every year for the Recreational Boating & Fishing …
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At Wimbledon, Tennis Fans Don’t Generate Media, They Are Media
Häagen-Dazs UK and Grey London are showcasing the pleasures of championship tennis, accompanied by an ice cream bar. According to Adfreak, the agency hired fashion photographer Adam Katz Sinding, known for his streetside style portraits, to capture courtside fans for the ice cream brand's Instagram. The idea celebrates the ice cream marketer's new five-year sponsorship of Wimbledon. Day 8. Outside …
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You Can Rest Now. O&M Has Integrated Marketing for the Digital Age All Figured Out.
Sampling is the oldest play in the book. Sampling works where ads do not, because people often need to "see it to believe it," or taste it, as the case may be. Take Coke Zero. How can it possibly be as good as full-calorie Coca-Cola? The idea defies logic. It's a problem that requires new thinking, and new doing. Ogilvy & Mather/New York was up to the task. To get people to try Coke Zero, the agency installed …
ESPN Puts College Football Fans In Focus
After years of debate and controversy, the 2014-15 college football season marks the first to culminate with a true College Football Playoff. To celebrate the occasion, ESPN debuts a series of spots showcasing a diverse array of fans representing all 128 Football Bowl Subdivision schools. The campaign was developed in collaboration with Wieden + Kennedy/New York and directed by Stacy Wall. …
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No Other Night Is Monday Night
Football season is upon us. Almost... Green Bay comes to Seattle next Thursday to open the NFL season. It is safe to say anticipation is rising across the American football loving land. The 45th season of Monday Night Football kicks off on ESPN with a doubleheader on Monday, September 8 – New York Giants at Detroit Lions (7 p.m. ET) and San Diego Chargers at Arizona Cardinals (10:15 p.m. …
Today on TV: Mama Sherman and the Legion of Super Fans
The freakiness of fandom is on display in this new "Copter Caper" from Y&R/New York and Campbell's Chunky soups. Post by AdPulp. As a Seahawks fan, I love that the team and Richard Sherman is getting this kind of prime time commercial coverage. As a fan of soups, the chunky cheese, beer and bacon soup featured in the spot also sounds pretty enticing. Ergo, this is clearly six points for the Campbell's …
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College World Series Is Ideal Venue For NCAA’s Real Time Marketing
The NCAA College World Series wrapped up last night at TD America Park in Omaha. New national champion, Vanderbilt beat Virginia 3-2 on the strength of a dramatic 8th inning home run from John Norwood. Sporting events of this magnitude offer marketers fantastic opportunities to communicate value to a highly engaged TV audience. But how does a fan capture a moment in the game and share it with others who love …
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