Lewis Lazare of Chicago Sun Times says a new Bears ad campaign from Two by Four tries to suggest the close connection between the team and the city it calls home. At the opposite end of the spectrum is a bitch slap of a story from John Canzano of The Oregonian, regarding the city of […]
We tend to think of NFL football teams, not as brands, rather as teams. Which is the way it should be; nevertheless NFL teams are big business, partly because each NFL team is a strong brand. Yet these strong brands are not immune from recessionary pressures. According to Forbes, NFL team values fell two percent […]
On behalf of Minnesota State Lottery, Minneapolis agency OLSON recently employed the comedic talents of Twist Director Grady Cooper. Cooper calls the spots, “Stupid comedy for smart people.” Which might be funnier than the spots themselves.
Hirshorn Zuckerman Design Group (HZDG) is breaking new work for the Washington Redskins. The campaign stars new additions Quarterback Donovan McNabb, General Manager Bruce Allen and Head Coach Mike Shanahan, along with fan favorites London Fletcher, Chris Cooley, Santana Moss and Brian Orakpo Redskins – “R You In?’ from HZDG on Vimeo. This new integrated […]
[via Columbia Journalism Review]
Ron Huey, wrote this morning to say huey+partners has joined forces with CSE-a leading sports and entertainment agency. I asked Huey how the deal come about, and if it might be yet another sign that the old ad agency model is lacking in several key ways. “Unlike many, I don’t believe the “ad agency is […]
The Oregonian is running a feature on work Portland marketing agency, The Great Society, is doing for Brooks Sports, the athletic shoe company based in Bothell, WA. The campaign, Run Happy Cavalcade of Curiosities is a running-inspired traveling carnival in support of Brooks’ sponsorship of Rock ‘n’ Roll Marathon, a series of races paired with […]
Hyundai is an official sponsor of the 2010 FIFA World Cup. Here’s one of the brand’s new TV spots, from Korean-owned agency, Innocean, in support of the sponsorship.
Sluggish spending on all fronts has led to a global economic slowdown, or crisis, depending on one’s location and situation. Now, the world’s favorite sport is helping to turn the tide. According to BusinessWeek, the World Cup will add as much as $1.5 billion to advertising spending this year as Coca-Cola Co. and Nike Inc. […]
The Quest, a multi-platform campaign created by adidas and 180 Amsterdam/RIOT invites football fans to engage, interact and converse with other fans from all over the world during the 2010 FIFA World Cup, the world’s biggest sporting event. The adidas World Cup trailer leads to the brand’s Facebook page where 32 players, one for each […]