Americans love sports, but not all sports get the love and attention they deserve. USA Curling, for instance, does not get the attention it needs to thrive on the big stage. Now, with a push from Cheetos, curling has a chance to capture imaginations and become part of the conversation in living rooms from coast to coast. https://youtu.be/QO_Kqg2YkkI Cheetos and The Marketing Arm tapped musical sensation …
P&G Champions Equality and Diversity on the World Stage
PyeongChang, South Korea. The winter games open next month just 60 miles from North Korea amid threats of nuclear war. It wouldn't be this way if moms ran the world. Moms have too much to lose. https://youtu.be/JSWyrR4gXkw This moving Olympics sponsorship work is from Wieden+Kennedy/Portland. W+K tapped director Alma Har'el to direct the ad. Har'el is founder of the Free the Bid movement, the ad industry …
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Dale Jr., This Bud’s For You
Budweiser is raising a cold one to one the most popular drivers in NASCAR history, Dale Earnhardt Jr., with a new tribute video. The video showcases Dale Jr.’s famed Bud car for one last ride down memory lane, just in time for the legendary driver’s final race at Homestead-Miami Speedway on Sunday. https://youtu.be/tl_1Fgs2fy8 Budweiser was the first sponsor of Junior’s No. 8 Chevrolet when he made his …
Make This Life Free And Beautiful With A Vacation to Jackson Hole
"We have lost our way. Machinery that gives abundance has left us in want." -Charlie Chaplin Minneapolis agency, Colle McVoy, tapped one of film history’s most famous speeches (from Charlie Chaplin’s 1940 film The Great Dictator) to help win the hearts and minds of the Jackson Hole Travel and Tourism Board. But will the commercial appeal to skiers and other travellers? Let's …
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Sunday Showdown: Don Trump Versus The NFL
Today is an historic day in the National Football League. In addition to today's slate of games, there's a media game being played by Don Trump. It's another game he can never win. On Friday, the President of the United States—in an effort to stir up more racial and class hatred—called NFL players who take a knee during the National Anthem "sons of bitches". The NFL's owners, coaches, players, player's …
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Minnesota Wild Fans Claim Their Ice
Minnesota is different. For once, many of the people have Canadian-like accents and they ALL love hockey. When your state is endowed with 10,000 lakes and eight months of winter, it makes sense. Like this new commercial from ICF Olson makes sense. https://youtu.be/bRWOEqTLUVI The Minneapolis agency partnered with NHL team, the Minnesota Wild, to create a new campaign for their upcoming season, aimed at …
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Leonard Fournette Collects Touchdowns. What Do You Collect?
Leonard Fournette ran for more than 100 yeards in his National Football League debut on Sunday. I'm sure this pleases Panini, the exclusive trading card partner of the NFL and NFLPA, as Fournette is the star of the company's new commercial. https://youtu.be/FQxqj4IKbJ4 The spot was created by Conscious Minds and shot at the 2017 NFLPA Rookie Premiere in Los Angeles. In addition, as the exclusive trading …
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Flags Thrown for Regional Cluelessness And Second Hand Sources
Wieden+Kennedy/NY was handed a cherry assignment from their new client Fox Sports. Fox wanted a commercial for each of the 12 football programs in the Big 10 Conference. For the agency that used to work on ESPN and still works on Nike, this assignment was a walk in the park. Sadly, the agency paraded some weak stereotypes and was instantly mugged. The University of Nebraska Athletic Department, for one, sent …
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