Football season is upon us. Almost... Green Bay comes to Seattle next Thursday to open the NFL season. It is safe to say anticipation is rising across the American football loving land. The 45th season of Monday Night Football kicks off on ESPN with a doubleheader on Monday, September 8 – New York Giants at Detroit Lions (7 p.m. ET) and San Diego Chargers at Arizona Cardinals (10:15 p.m. …
Today on TV: Mama Sherman and the Legion of Super Fans
The freakiness of fandom is on display in this new "Copter Caper" from Y&R/New York and Campbell's Chunky soups. Post by AdPulp. As a Seahawks fan, I love that the team and Richard Sherman is getting this kind of prime time commercial coverage. As a fan of soups, the chunky cheese, beer and bacon soup featured in the spot also sounds pretty enticing. Ergo, this is clearly six points for the Campbell's …
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College World Series Is Ideal Venue For NCAA’s Real Time Marketing
The NCAA College World Series wrapped up last night at TD America Park in Omaha. New national champion, Vanderbilt beat Virginia 3-2 on the strength of a dramatic 8th inning home run from John Norwood. Sporting events of this magnitude offer marketers fantastic opportunities to communicate value to a highly engaged TV audience. But how does a fan capture a moment in the game and share it with others who love …
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New Campaign for USA Swimming Is Advertising Gold
Colle+McVoy's new work for USA Swimming, the national governing body for the sport of swimming, is meant to inspire more kids to take up the sport and make it easier for parents to find clubs, pools and lessons. To do that, the agency needed to make swimming cool. I'd say they won that race on the strength of high-def camera work, the music bed and copy that connects. "Basketball. Softball. Cannonball. Which …
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For $399, You Can Trust Your New Distance Off the Tee
Don't trust Sergio Garcia, Dustin Johnson, and Justin Day. Don't trust robots. Don't trust reviews. Trust your new distance," care of a new TaylorMade SLDR driver. http://youtu.be/vq6S_IzRGNU According to TaylorMade, many golfers have yet to experience the phenomenon of low-forward center of gravity (CG), which is at the foundation of SLDR’s performance. Low forward CG greatly reduces spin, and when coupled …
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Today on TV: You Can Strip D Rose of Fame and Fortune, But Not the Ball
Is Derrick Rose the new MJ? Is adidas the new Nike? Sacrilege. But there's no denying the comparison, or that D Rose badly wants to bring a championship to Chicago. 180LA taps into this roundball drama in the following spot, although it is hard to imagine the NBA superstar without his diamond-encrusted entourage. Suspend disbelief! Post by AdPulp. The D Rose 4 basketball shoe is …
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Oracle Sails Into Brand Sponsorship History
Oracle is no longer Oracle the tech giant run by an egomaniac. Through the power of sports (and sponsorship)--America's Cup Sailing, in this instance--Oracle is now much better known as ORACLE TEAM USA. And ORACLE TEAM USA, founded on Aug. 11, 2000 by Larry Ellison, is a much friendlier front for the company. Forget for a second about Oracle and its products, and look instead at these powerful brand …
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KPMG And Phil Mickelson Make History and Headlines Together
It was a good day in golf. The good guy, Phil Mickelson, shot four birdies through the last six holes today to win the British Open at Muirfield, an historic course and one that eats lesser men alive. It was also a good day for KPMG the global audit, tax and advisory firm with headquarters in the Netherlands. As you may have noted, Mickelson is sponsored by the Big Four auditor. The firm's call letters are in …
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Take Me To My Happy Place, Take Me Fishing
Fishing is something I associate with my childhood and my grandfather, Eldon Burn, in particular. We used to fish for bluegill, crappie, bass and catfish on Nebraska's man-made lakes. We also fished for salmon and trout on Lake Michigan and walleyed-pike in Minnesota. So, when I see this throwback illustration style used to motivate me, I am in fact moved to fish. Creative Credits Client: Recreational …
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Sports Leagues Find Paying Viewers On YouTube
People love sports and will pay good money to watch sports on TV, at a pay-per-view event, on their iPad or mobile handset and so on. Hence, this craptastic TV ad from DISH: Time shifting is about consumer empowerment, so I am all for it. But "the Hoppah"? What are we, a nation of bunnies? According to Time, people who want to view their sport on their schedule are increasingly paying to watch games on …
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