I've been to many ADDY shows in several different cities. And judged the shows in a few others. I think you can tell a lot about a city's ad professionals by the way they run their ad clubs and ADDY show. Smaller cities tend to make it a bigger deal because it's so community-focused and an important business event. In Atlanta, everyone socializes and no one pays attention to the work on display. Here in Seattle, …
Suspend Disbelief (Or These Spots Won’t Ring True)
Goodby Silverstein is rolling out a classic line from years gone by for its big automotive client. The thing is the players shown above are not old enough to recall that line, and many of the people watching baseball on TV today are not old enough to make the connection either. Which leaves people wondering what these players are mumbling about. To refresh our memories, here's a Chevy spot from …
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Major League Baseball Is All About The Share
According to Mashable, Major League Baseball has gone social in a big way. With Thursday’s official Opening Day, the league introduced designated social media-savvy “real-time correspondents” for all 30 of its ballparks to provide on-the-ground updates and content. And it’s launched Tumblr and Pinterest accounts for every club. “Baseball is really a social conversation for us,” MLB.com‘s director of new …
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For These Rugby Stars, Music Is Crack-Dusted Wheaties
What kind of music do your favorite Kiwi rugby players listen to before a big match? adidas has the answers, and with help from iris worldwide, is presenting them in an integrated campaign featuring players from Investec Super Rugby, "the finest provincial rugby competition in the world." Visitors to the campaign microsite can listen to the tracks online, with New Zealand fans able to download free …
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The Seattle Mariners Have Special Skills
Spring has sprung, and that means baseball. Here in Seattle, the Mariners are focusing on specific players in a new campaign from Copacino + Fujikado. Your browser does not support iframes. This one in particular has some local flavor, referencing the Pike Place Market fishmongers: Your browser does not support iframes. See all the spots, and outtakes, here. Being from Southern California, my …
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So Happy To Be Making Millions of Dollars Together
Goodby Silverstein & Partners is borrowing more than a little equity in this new spot for the National Basketball Association. The Bobblehead-inspired spot uses actual footage from The Turtles’ 1967 appearance on the Ed Sullivan Show. From an ad guy's POV, Goodby's new spot is sort of cool. But is it cool enough to help people care about the NBA again? Here's the original: …
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R.E.M. Gives A Little Back To The Hometown School
It's college football season, and in the South, it's a huge deal. It also usually means one thing: Lame, cheap-looking school promo commercials that are shown on TV at halftime. A group of University of Georgia alumni calling themselves "The Bulldog Collective" set out to create a better spot, and called upon Athens' favorite sons, R.E.M., to contribute. Below is the result: Historically, people line up to …
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When Oregon Ducks Quack, The Football World Listens
Sportswriter, Michael Kruse, writing in Grantland, argues that the Oregon Ducks are "college sports' undisputed champions of the 21st century's attention economy." The football Ducks of Oregon are something new. They didn't get people to watch because they got good. They got good because they got people to watch. "If attention is now at the center of the economy rather than stuff, then so is style," UCLA …
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