Major League Baseball Is All About The Share

According to Mashable, Major League Baseball has gone social in a big way.

With Thursday’s official Opening Day, the league introduced designated social media-savvy “real-time correspondents” for all 30 of its ballparks to provide on-the-ground updates and content. And it’s launched Tumblr and Pinterest accounts for every club.

“Baseball is really a social conversation for us,”‘s director of new media Andrew Patterson says. “There’s a game going on, but there’s a conversation happening too.”

Correspondents’ photos, videos and updates are sent to headquarters, before they are published to the site’s Cut4 section and syndicated to league and team social accounts.

The league is also using Twitter to promote its streaming service.

The official @MLB account tweeted a series of trivia questions yesterday. Fans who correctly answered the questions were entered into a random drawing to win several high-end prizes including iPads, XBox 360s, Roku devices and PlayStation 3s, all of which came with free MLB.TV subscriptions.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.