For These Rugby Stars, Music Is Crack-Dusted Wheaties

What kind of music do your favorite Kiwi rugby players listen to before a big match?

adidas has the answers, and with help from iris worldwide, is presenting them in an integrated campaign featuring players from Investec Super Rugby, “the finest provincial rugby competition in the world.”


Visitors to the campaign microsite can listen to the tracks online, with New Zealand fans able to download free tracks by local artists.

via: Campaign

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.