Red Bull’s new $220 million Major League Soccer arena in Harrison, N.J., opens this weekend when the New York Red Bulls line up in an exhibition match with Santos FC. According to The Wall Street Journal, the arena, paid for without a loan, represents the biggest and most visible foreign investment ever made in professional […]
Here’s some new creative from BOS/Toronto on behalf of SportChek.
The music is “Perfect Day” by Lou Reed.
Snowboarder Ellery Hollingsworth stars in this new spot for Nike Women.
Let’s have a look at Visa’s “Go World” campaign from TBWA\Chiat\Day… Unlike the Super Bowl, where a brand get one slot and one shot to make its point, the Olympics happen over a two-week period, thus, the format lends itself to campaigns. BTW, Morgan Freeman just made a small fortune by doing all these VOs.
Molson Coors is stoked to support Team Canada, make roving reporters out of its staff and serve a whole lot of beer to fans of the Vancouver Olympics, which gets underway today. I’m not sure who the target audience is for these videos. It seems like the content might be for an internal audience, but […]
GMC Sierra is teaming with ESPN to test your knowledge of NFL Playoff and Superbowl history. Fans can also win a new GMC Sierra and $100 online gift certificates to NFLshop.com. Digitas was responsible for all of the strategy, planning, and creative development of the program.
According to BizCommunity, Adidas presented “Jabulani,” the official match ball for the 2010 FIFA World Cup in Cape Town on Friday (just in time for the holidays). The Jabulani, which means “to celebrate” in isiZulu, features a South African-inspired design and radically new technology. The new match ball became available at retail the next day. […]
According to Eugene Register-Guard, the University of Oregon students who produced and appear in this video are in trouble. No, not for making a crap video. The marketing arm of the UO athletic department asked the students to take it down earlier this week because the Duck mascot appears repeatedly in it, and the rights […]
“The Captain” just got sacked by the National Football League. Last Sunday during the third quarter of the Cowboys v. Eagles game, Eagles tight end Brent Celek caught an 11-yard touchdown pass from Donovan McNabb. He then put his hands on his hips, and raised his right leg, mimicking a pose similar to the pirate […]