Tabañero and LA-based creative agency Pitch are out with a new regional advertising campaign, now running in California and Florida. It's the first brand campaign for the hot sauce company. https://youtu.be/mBGLTyqzqxU Apparently, Tabañero’s intense flavors make ‘foodgasms’ possible. I'll need to test the product before I can endorse that point of view. Pitch also found a brand partner for Tabañero in …
O, Say Can You Swim?
Swimming is one of the best exercises known to man and an essential survival skill. It's also a lot of fun. Appearing online, on social media and in swim clubs across the country, these posters are part of the USA Swimming's "Swim Today" campaign from Colle McVoy in Minneapolis. As competition for kids’ time continues to increase, the campaign highlights what makes swimming different and encourages …
Dodge Flexes Its Muscle Cars On Social
Content and social media marketing get beaten up by old school ad men for focusing on "the conversation," instead of the sales pitch. I think the reality is a bit different than the reported complaints. Car companies, real estate companies, clothing companies, restaurants, and hotels all use social media to share their assets with the world. Dodge, for one, has 3,815,685 Likes on Facebook, 2 million plus …
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Unchosen Fish Sing The Blues
Legal Sea Foods, the Boston-based, family-owned and operated restaurant group that has 30+ locations along the East Coast, is picky about the fish it sources and serves. https://youtu.be/rUMLNCUDIwU In the three spots from DeVito Verdi, fish lament that they just aren’t good enough to be selected by Legal Sea Foods. Thankfully, the Blues heals all, even fish. I also like the brand's Instagram, which is 100% …
Make Room For HR In Your Company’s Social Feeds
Not too long ago, people used to "break in" to advertising. That's how hard it was to land a job at a top creative agency. Today, even the best agencies need to make an effort to recruit talent. Witness Brunner's self-promotional efforts on Twitter: We offer careers where you’re not holed up over a laptop all day. Apply for our open copywriter position here: https://t.co/Yzc6HQYUFJ …
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Update from the Animal Farm: Raw Diets for All!
This new campaign for food box delivery service Stubborn Farmer puts a humorous twist on popular social-media recipe videos. https://youtu.be/1z-Qbd1mtYA https://youtu.be/-58Ln2QkOMg Rather than showcase what goes into the boxes, the spots from Toronto-based creative agency Rain43 go further down the food chain to highlight the company’s commitment to transparency while encouraging customers to sign up for …
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Lead Prospects To The Funnel of Love
What exactly does “digital transformation” mean and why should we care? It means that people are discovering and interacting with brands in new ways, putting an onus on agencies and clients to evolve. Specifically, the data-driven digital world is challenging marketers to find more effective engagement strategies throughout the marketing funnel. It demands new skill sets and expertise and is challenging traditional …
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Vapormax To The Stratosphere
According to Adweek, Space150 attached Nike’s new Vapormax to a weather balloon and sent it high into the stratosphere. The shoe looks nice up there, I must admit. But why is this shoe 117,500 feet above the California desert? Is Nike just doing it because they can? Is this what "Just Do It" means today? "Look, a disembodied shoe! I want one!" Does anyone really say this or think it? As someone …
