Holiday Inn’s new all-digital campaign, “Journey to Extraordinary,” seeks to tell captivating stories that bring the customer journey into focus. Before you say, “Oh great, another customer testimonial,” consider that customers prefer to hear from one another, and that the brand’s job in “building community” today is all about enabling these interactions. Okay, let’s meet […]
Columbia Sportswear has been “trying stuff since 1938.” Now, with the help of CMD in Portland the recreational clothing maker is trying on the content producer’s role with the release of a new brand-sponsored documentary, I Am #OMNITEN. Each year Columbia selects ten more people to join its #omniten program. The #omniten are not full […]
“Keep your day job, until your night job pays.” -Hunter/Garcia If there is one lesson I might share with you from nearly a decade as an ad blogger, it is this: Do not start with a blog and then go looking for a business to support it. Business first, then blog. The reality is I […]
Change is the only constant. In digital media terms though, change is more than a constant, it’s a constant storm. Grace Bonney, founder of Design Sponge, waxes nostalgic about blogging days gone by. Let’s listen and learn. Six to eight years ago, most bloggers were living in our own version of the ‘Conde Nast heydays’ […]
Derek Jeter is on his farewell tour, and the Jordan brand gives him a salute filled with celebrity cameos showing their #RE2PECT (respect for those not numerically hip) Jordan is the product division for Michael Jordan from Nike, which has formerly had life under the Jumpman moniker.
The NCAA College World Series wrapped up last night at TD America Park in Omaha. New national champion, Vanderbilt beat Virginia 3-2 on the strength of a dramatic 8th inning home run from John Norwood. Sporting events of this magnitude offer marketers fantastic opportunities to communicate value to a highly engaged TV audience. But how […]
I have never been a fan of anonymous content. I rarely point to it. But today is a new day. The latest in Digiday’s series of anonymous reports from inside the agency business—Confessions of a social media strategist—is worth a careful read. The anonymous writer works at one of “the leading digital agencies in New […]
Mashable’s Todd Wasserman believes the ad industry’s “state of flux has swung open the doors for entrepreneurs, usual refugees from big agencies looking to capitalize on new opportunities.” Hey, I can identify with that. Wasserman points to three new types of ad agencies, including the viral video factory. He argues that it is impossible to […]