I like working on retail accounts. It’s a straight up game where you always know the score. You do “X” and bing, it works. Or the other, you do “Y” and it bombs. Retail is also a bellwether. If the economy is suffering, retail suffers. If it’s booming, people are in stores buying product. According […]
There’s drive-to-web and there’s drive-to-retail. For a handful of smart retailers, a good blog can do both. Chris Anderson of Wired examines the trend: We’ve been through lots of experiments in giving companies a human voice, few of them successful. Paid pitchmen and celebrity endorsements. Awkward commercials featuring the aw-shucks CEO. Quirky corporate styles and […]
You may have heard that Black Friday was a particularly dark day for Wal-Mart. A contract worker at a Wal-Mart store on Long Island was trampled to death in a stampede for low priced merchandise. Consequently,
I called it. From The Atlanta Journal-Constitution: Circuit City announced plans Monday to close 155 stores, including all 16 of the electronics retailer’s metro Atlanta locations. The company will also close stores in Macon, Warner Robins and Athens. The store locator on the Circuit City Web site now lists only three stores within 100 miles […]
With the economy taking a dive, many consumers are now trying to haggle for everyday items–much like the way car buying has traditionally been. The Chicago Tribune has more: Their ranks are growing. Half of consumers surveyed in April by BIGresearch reported they have started haggling over auto repairs and appliance and electronics purchases. More […]
I find it refreshing to read John Wilkins’ prose on the opportunities in retail. To maximize retail’s potential, marketers need to develop a deeper understanding of the visual, physical, and interactive aspects of the shopping experience. Unlike traditional media, which is linear and one-directional, the store is an explosion of stimuli. Retail is an opportunity […]
Fairly Honest Bill’s is a used furniture place on MLK and Burnside in Portland. Bill wants to let you know where he’s coming from before you enter his environment.