Wearable technology is here and it is not just for geeks. If it were just for geeks, The Google wouldn't need to cloak their Google Glass developments on a barge in San Francisco Bay. According to Los Angeles Times and CBS News, the barge/building currently at Hangar 3 of Treasure Island, may be a "kind of giant Apple Store" for Google Glass, the company's wearable smartglasses. Once the project is …
Today on TV: Get Your Sexy Red Meat At Tesco #LoveEveryMouthful
How do you drive shoppers to the meat aisle? If you're Tesco, you hire Wieden + Kennedy/London and agree with them when they bring you red meat food porn with a Big Band soundtrack. Because, it's fantastic! Post by AdPulp. Advertising that makes you want to shop, and want to buy is all too rare. Yet, it needn't be, as human beings clearly respond to base triggers and red meat is a base trigger, like sex. …
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Nordies Displays What’s “Popular on Pinterest” In-Store
Seattle-based retailer Nordstrom is extremely popular on Pinterest. The brand has 4.5 million followers there, compared to 270,000 followers on Twitter and 2.1 million likes on Facebook. According to Geekwire, the retailer is using their Pinterest popularity in a new test. At retail! The new experiment showcases the most popular “pinned” items from the retailer at 13 stores across the country. Bryan …
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Hooters Working To Insert The Restaurant Into Its “Breastaurant” Brand
In the ad business we hear about brands wishing to reinvent themselves daily. In fact, many of us have heard these exact words (more than once), "We want to be just like Apple." Thankfully, there are few signs of brand-specific cluelessness this overt. Like agencies seeking a new skin, I am not convinced a full scale brand reinvention is possible, but evolution and new growth certainly is. According to USA TODAY, …
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You’re Not A Suburban Mom, You’re A Waif In A Designer Dress
Target and Wieden+Kennedy went their separate ways last year. Now, some of the retailer's post-Wieden work is beginning to appear on screens. The new food-forward ads made to support Target's PFresh program are from mono in Minneapolis. Target has 1,100 stores under the PFresh model and 250 SuperTargets that offer a full range of groceries, according to Fox Business. Thom Blischok, chief retail …
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It’s Mobile Thursday, Black Friday, Small Business Saturday, and Cyber Monday
Recession? What recession? As retailers and brands attempt to milk every penny they can out of customers, some folks are trying to get people shopping on Thanksgiving Day -- even going so far as to name it "Mobile Thursday." Boston.com has more: To reach its conclusions, Digitas and Harris Interactive conducted an online survey earlier this month of 2,059 adults who own a smartphone or a tablet …
Be Fast And Fascinating (Or Be Gone)
How is technology impacting retail? Better yet, how are retailers adjusting to all the changes that technology-empowered shoppers are ushering in? Seattle-based retailer, Nordstrom, has created an Innovation Lab to answer these questions. Here's a look at some of the work Nordie's nerds are doing: The Innovation Lab was created with a simple mission -- to be fast and fascinating. According to ISITE …
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There’s A Mom Behind Every Champion, And P&G Is Behind Every Mom
The Olympics are endowed with many emotional, forever memorable moments. Athletes train their entire lives to appear on this world stage--a stage where the heartbreak of a loss or the triumph of a win are as real as they are overwhelming. Proctor and Gamble, and its agency partner Wieden + Kennedy, smartly built a content marketing campaign (with PR intentions) around all the little moments that lead the big …
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