How do you drive shoppers to the meat aisle? If you’re Tesco, you hire Wieden + Kennedy/London and agree with them when they bring you red meat food porn with a Big Band soundtrack.
Because, it’s fantastic!
Advertising that makes you want to shop, and want to buy is all too rare. Yet, it needn’t be, as human beings clearly respond to base triggers and red meat is a base trigger, like sex.
Here’s the poultry version:
A carnivore’s delight for sure, but WK/London has more range that that. They’re also quite capable of turning ordinary dishes into mouth watering creations.
