Today on TV: Get Your Sexy Red Meat At Tesco #LoveEveryMouthful

How do you drive shoppers to the meat aisle? If you’re Tesco, you hire Wieden + Kennedy/London and agree with them when they bring you red meat food porn with a Big Band soundtrack.

Because, it’s fantastic!

Advertising that makes you want to shop, and want to buy is all too rare. Yet, it needn’t be, as human beings clearly respond to base triggers and red meat is a base trigger, like sex.

Here’s the poultry version:

A carnivore’s delight for sure, but WK/London has more range that that. They’re also quite capable of turning ordinary dishes into mouth watering creations.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.