This Thanksgiving, It’s Turkey, Football and Family Versus The Red Light Special

J.C. Penney, Kohl’s, Sears, Macy’s and Target all open their doors at 8:00 pm this Thursday in what promises to be a new prime time shopping event.

For Best Buy, 8:00 p.m. is not good enough, so their sliding doors open at 6:00 p.m. Many K-mart, Walmart and Old Navy locations will be open all day.

Sure, some 200,000 people have signed a petition to save Thanksgiving, but no petition is going to halt the burning desire to shop for perceived deals.

Are we to surmise from the above Kohl’s commercial that even Bob Dylan, the songwriting genius behind “Forever Young,” is on board with Grey Thursday?

According to Fortune, a dire retail outlook has pushed the Thanksgiving Day shopping trend into unprecedented territory. The moves by retailers have also prompted a fresh wave of outrage by customers who denounced stores for infringing on employees’ family celebrations and further commercializing a holiday rooted in offering gratitude, notes the magazine.

There are traditionalists holding out until Friday. Costco, REI and Nordstrom (all based in Seattle) are closed on Thanksgiving.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.