Shop Your Screens For Bruise Free Cyber Monday Deals

Today is Cyber Monday.

Online sales could reach $2 billion today, but that figure is but a tenth of the revenue earned by traditional brick-and-mortar store sales on Black Friday. Walmart alone said it sold 2 million TVs during its Black Friday sales this year. The retailer also sold 2.8 million towels, 1.9 million dolls, 1.4 million tablets and 300,000 bicycles.

Perhaps, Cyber Monday can’t compete with Black Friday because no matter how hard you try, you can’t see this kind of action in an online store.

Hold it, that was pure fantasy delivered to you by a fashion brand.

Let’s look at the real life Black Friday action for a minute.

Clearly, malls and big box stores in America are no longer just for shopping.

Retail space is the new entertainment complex. In fact, auditions were being held throughout the country last Friday for a new reality series. The series will be called “Black Friday Bombers.” Participants on the show will use mixed martial arts to improve their Black Friday shopping experience.

The fighter/shopper with the greatest number of dollars saved wins.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.