Adpulp
Advertising News and Know-How
Domino's delivery drivers cover 10 million miles each week in the U.S. alone. If you worked on the Domino's account at Crispin Porter & Bogusky, what might you do with this not insignificant fact? The agency's answer is Paving for Pizza, a civic-minded promotion that wraps the brand in a warm PR blanket. https://youtu.be/zs8OYBofhFs According to CityLab, "there’s a certain logic in having Domino’s …
Continue Reading about “Paving for Pizza” Expands The Idea of What Advertising Can Be →
"Old MacDonald," you've been remade. Land O'Lakes partnered with Nashville’s Americana-soul powerhouse Maggie Rose and Grammy award-winning songwriter Liz Rose to rewrite and release the classic children’s anthem for a new generation, and just in time for Women’s Equality Day. https://youtu.be/0GCTTAvhC-g Wow, the song is better than ever. Let's look at the opening lyrical flourish: Sun comes up, she’s …
Continue Reading about With Women Making The Butter, Land O’Lakes Is All Together Better →
In lottery marketing, as in America itself, it's all about the big win. One minute you're pissing in a pot, the next you're sitting on a golden throne. All because the lottery called your number at long last. Cleveland-based independent agency, Marcus Thomas zagged where others zig. The agency's new work for The Ohio Lottery challenge people’s conceptions of what it means to win by focusing on the emotional impact …
Continue Reading about In Ohio, Playin’ It Safe Is Still Playin’ To Win →
Imagine your entire gender not being allowed to drive a motor vehicle. Then after 100+ years of prohibition all of a sudden one day last week you could freely punch it...where in the world would you go? Perhaps, you'd like to score some American fast food from a drive-up window. Novelties! https://youtu.be/zJTJMCaDlrk From June 24 to July 24, Burger King Saudi Arabia is giving its signature burger free …
Continue Reading about Burger King Introduces #WhoppHer of a Promo in Saudi Arabia →
How do you get dads to stop by TGI Fridays for a plate of juicy ribs? When you're The Richards Group, you work with Lucky Post to showcase the desired meat slab in perfect lighting. You then add a music bed that gets in your head. #DemandBiggerRibs According to Richards Group Creative Director, Chuck Schiller, "We simply wanted people to remember they can bring Fridays Big Ribs home." Agency: The …
The Lacoste crocodile is one of the most iconic brand marks in the world. In an innovative new promotion, the croc is making way for ten threatened animals in a collection of extremely limited-edition polo shirts. To help bring attention to the global environmental crisis, the French fashion company has partnered with International Union for Conservation of Nature to help ensure the long-term survival of …
Continue Reading about Lacoste’s Crocodile Makes Room for Endangered Species →
This Valentine’s Day, FTD Companies’ gifting brands ProFlowers and Shari’s Berries have come together to form the “Perfectly Paired Collection,” an assortment of fresh flowers and gourmet dipped berries and sweets, combined and delivered in one gift box. https://youtu.be/X3C1ysV2ONM Sending flowers and candy on Valentine's Day is conventional, or "inside the box." But maybe that's okay. It's not always about …
Continue Reading about Chocolate-Covered Berries Meet Flowers, Flowers, Chocolate-Covered Berries →
Product launches are such difficult affairs. When the new product is Kibu — One for All Life Mist (which SOLD OUT within seconds of being introduced this week) the process is even harder. Nevertheless, YACHT makes it look easy. https://youtu.be/p95_rB6WPc8 Typically, a rock band uses their music video to "sell" their song. Placing an actual product inside your video is an interesting variation on a theme. …
Continue Reading about New Organic Life Mist Gets Musical Boost from Art Rock Outfit, YACHT →
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