The Lacoste crocodile is one of the most iconic brand marks in the world. In an innovative new promotion, the croc is making way for ten threatened animals in a collection of extremely limited-edition polo shirts.
To help bring attention to the global environmental crisis, the French fashion company has partnered with International Union for Conservation of Nature to help ensure the long-term survival of threatened species, their habitats and the people who depend on them.
Lacoste and their agency BETC worked closely with IUCN’s experts to define and select ten threatened species, whose animals have been designed by the Lacoste studio to create the logos, adopting exactly the same embroidery approach as the historic Crocodile.
For each species, the number of polo shirts produced corresponds to the number of individuals known to remain in the wild. Ranging from 30 examples for the Vaquita to 450 examples for the Anegada Rock Iguana; 1,775 polo shirts in total were produced. The shirts are available for sale on the Lacoste website for $150,00 Euros (equivalent to $185 U.S. dollars).