Grandma is a freedom fighter. Remember to thank her for all she has done to clear the way for you. Grandmothers' Day is Sunday, March 3rd. Café Grand' Mère celebrates the occasion with a new campaign called "Thank You, Grandma," by Paris-based CLM BBDO. The brand reminds us that our grandmothers part of a generation that fought to change women’s place in society. Freedom of expression, a woman’s right to …
Honest Abe To The Rescue
Are you planning a Super Bowl party? You won't need a Benjamin or two to feed your friends, because this year, a stack of Lincolns gets the job done. GSD&M's new ad campaign for Pizza Hut—the agency's first, after adding the account last year—relies on two of the foundational concepts in marketing: price and promotion. In the spots, Honest Abe is a husband, father and friend who brings to life the …
DNA Discounts: There Are No Borders Within Us
For Americans, the most popular international travel destination - by far - is Mexico, a fact that this commercial from last spring incorrectly, but conveniently, refutes. https://youtu.be/2sCeMTB5P6U If we are to believe the claims made in this Ogilvy-made commercial, which is hard to do (see above), there are a handful of people in Wharton, Texas who do not want to vacation in Mexico. Perhaps the Whartonites …
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This Christmas Eve, JetBlue and MullenLowe Are Wrapping Five Live
One problem that many consumer promotions suffer from is believability. People don't believe they will ever win the prize that's being dangled before them. Like winning the lottery, the odds are against it. One way to combat this is to make the promotion even more unbelievable. JetBlue and MullenLowe have managed to do this with Go Get Gifted, a holiday promo that will turn five lucky winners into literal holiday …
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Enter the Bring the Noise Sweepstakes from AmericanTrucks.com
AmericanTrucks.com is excited to announce their latest giveaway for F150, RAM, Silverado and Sierra owners. Dubbed the “Bring the Noise” sweepstakes, the promotion is offering truckers the chance to win any intake and exhaust system from AT’s catalog; a value of up to $2000. Enter between now and 12/31/18 for your chance to win. Are you ready to bring the noise? Vroom Vroom! From now until …
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Is It An Experiential Ad for Sustainability, A Summer Home, Or Both?
A company known for its alternative fuels and commitment to sustainability has built a cabin in Finland to showcase its innovation. https://youtu.be/bXrgNBhDLjo The Nolla (= zero) cabin, designed by Finnish designer Robin Falck, is located just outside Helsinki city center, on the Vallisaari island. The cabin has been built from sustainable materials and is designed for a simple lifestyle with minimal to no …
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America Is Ugly. Americans Who Vote Are Beautiful.
Alamo Drafthouse invited writers, actors and filmmakers from all over the United States to collaborate on the most outrageous, entertaining and non-partisan under-30-second PSAs imaginable, all with one goal: Urging American citizens to vote. The winning PSA in the Filmmaking Frenzy for America contest will now screen nationally at Alamo Drafthouse Cinemas and online until election day, November 6, 2018. The …
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“Paving for Pizza” Expands The Idea of What Advertising Can Be
Domino's delivery drivers cover 10 million miles each week in the U.S. alone. If you worked on the Domino's account at Crispin Porter & Bogusky, what might you do with this not insignificant fact? The agency's answer is Paving for Pizza, a civic-minded promotion that wraps the brand in a warm PR blanket. https://youtu.be/zs8OYBofhFs According to CityLab, "there’s a certain logic in having Domino’s …
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