from Promo Magazine: Procter & Gambles' Crest is on the road with a giant tube of toothpaste rolling across America. The Crest Imagine Tour is making stops at major events including food and music festivals, vacation destinations, major cities and other venues where visitors can step into the toothpaste tube-Crest Whitening Plus Scope-to use brushing stations to brush their teeth. The tour stops next at the …
Take That, Axe
from Ad Age: In its latest bid to attract teenage males, Gillette Co.'s Tag body spray is offering them a date with a 33-year-old married woman -- MTV reality star Carmen Electra -- with bidding so far topping out at $17,200 on eBay. Males ages 15 to 20 are eligible for the date with Ms. Electra, born Tara Leigh Patrick near Cincinnati. Winner of the auction receives an all-expense-paid trip to Los Angeles to have …
Unbelievable! Shocking! Outrageous!
Adfreak points to an interesting promotion for the Jerry Springer Show, where the winner gets to co-host the show for a day. The writer of the post, Kathleen Sampey, no doubt a real journalist, actually read the fine print (an important part of any promotion). This part of the "Rules" section for the contest made us guffaw: …
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Glamour Puts Some Glam In Promotions
from New York Times: Glamour magazine has signed three advertisers - Bebe Stores, Elizabeth Arden and Mercury - to sponsor a promotion centered on a film series called Reel Moments, which offers readers a chance to have short stories they write turned into short movies. The three winning shorts will be submitted to film festivals and placed on DVD's to be bound into December issues of Glamour. William J. Wackermann, …
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Romancing The Rich
Promo Magazine reports that Maserati is using direct mail to dangle a trip for two to Italy in front of households with $500,000+ incomes. The promotional prize package includes: …
Free Range? No. Free? Yes.
Hungry bargain hunters take notice. McDonald's is giving away free food. According to USA Today, McDonald's expects to hand out 4 million free samples of its Chicken Selects strips this weekend. "People still think of us as a burger place," says Wade Thoma, vice president of U.S. menu management. "It will take a long time to convince people we're a great chicken place, too." …
HGTV Goes All Out
HGTV knows how to execute a winning promotion. Their annual Dream Home giveaway is a true classic. Of course, so is McDonald's annual Monopoly game. What sets this promo apart is the aspirational nature of the prize--a million dollar home, not free fries. I also like how Lending Tree is coming in with $250,000 in cash. Otherwise, the taxes alone on a prize like this could make living in the home a real obstacle. …
On-Star Announcement In Pieces
"This is the last time you will ever have to feel alone on our nation's roadways." GM's Find The Message consumer promotion is in the news because a hacker broke the Wheel of Fortune-like code, spoiling the game for the rest of us. Big whoop. The "period" in Times Square I like this promotion. It's a teaser campaign where one word (or punctuation) is revealed on outdoor boards in cities across the US. The web …
