HGTV Goes All Out

HGTV knows how to execute a winning promotion. Their annual Dream Home giveaway is a true classic. Of course, so is McDonald’s annual Monopoly game. What sets this promo apart is the aspirational nature of the prize–a million dollar home, not free fries.
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I also like how Lending Tree is coming in with $250,000 in cash. Otherwise, the taxes alone on a prize like this could make living in the home a real obstacle.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.