HGTV knows how to execute a winning promotion. Their annual Dream Home giveaway is a true classic. Of course, so is McDonald’s annual Monopoly game. What sets this promo apart is the aspirational nature of the prize–a million dollar home, not free fries.
I also like how Lending Tree is coming in with $250,000 in cash. Otherwise, the taxes alone on a prize like this could make living in the home a real obstacle.
