Glamour Puts Some Glam In Promotions

from New York Times: Glamour magazine has signed three advertisers – Bebe Stores, Elizabeth Arden and Mercury – to sponsor a promotion centered on a film series called Reel Moments, which offers readers a chance to have short stories they write turned into short movies. The three winning shorts will be submitted to film festivals and placed on DVD’s to be bound into December issues of Glamour.
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William J. Wackermann, vice president and publisher at Glamour in New York, which like Wired is part of the Cond

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.