Beer Breath Enters The Tube

from Promo Magazine: Procter & Gambles’ Crest is on the road with a giant tube of toothpaste rolling across America.
The Crest Imagine Tour is making stops at major events including food and music festivals, vacation destinations, major cities and other venues where visitors can step into the toothpaste tube-Crest Whitening Plus Scope-to use brushing stations to brush their teeth. The tour stops next at the Riverbend Festival in Chattanooga, TN from May 28 through 30 (my note: actually, the festival is from June 10-18).
A Crest Hostess greets visitors who hands out toothbrushes and a “ticket” to enter the tricked out 18-wheeler. Visitors stop first in the lounge where they can enter a sweepstakes for a chance to win a trip to Jumby Bay Resort off the coast of Antigua.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.