Romancing The Rich

Promo Magazine reports that Maserati is using direct mail to dangle a trip for two to Italy in front of households with $500,000+ incomes.
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The promotional prize package includes:

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.