Free Range? No. Free? Yes.

Hungry bargain hunters take notice. McDonald’s is giving away free food. According to USA Today, McDonald’s expects to hand out 4 million free samples of its Chicken Selects strips this weekend.
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“People still think of us as a burger place,” says Wade Thoma, vice president of U.S. menu management. “It will take a long time to convince people we’re a great chicken place, too.”

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.