Unbelievable! Shocking! Outrageous!

Adfreak points to an interesting promotion for the Jerry Springer Show, where the winner gets to co-host the show for a day. The writer of the post, Kathleen Sampey, no doubt a real journalist, actually read the fine print (an important part of any promotion).

This part of the “Rules” section for the contest made us guffaw:

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.