Take That, Axe

from Ad Age: In its latest bid to attract teenage males, Gillette Co.’s Tag body spray is offering them a date with a 33-year-old married woman — MTV reality star Carmen Electra — with bidding so far topping out at $17,200 on eBay.
Males ages 15 to 20 are eligible for the date with Ms. Electra, born Tara Leigh Patrick near Cincinnati. Winner of the auction receives an all-expense-paid trip to Los Angeles to have dinner with Carmen Electra at “one of Hollywood’s hottest restaurants,” according to Gillette — but nothing more.
Proceeds of the auction benefit the National Prostate Cancer Coalition.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.