Adpulp
Advertising News and Know-How
By David Burn
CNN is airing a two-night special called Toxic America hosted by Dr. Sanjay Gupta on June 2-3. The special report reveals the results of a yearlong CNN investigation into environmental pollution and health, looking at one Louisiana town surrounded by chemical plants. Plus the enemy we can't see: a look at how pollutants affect our children, even before they're born. …
Continue Reading about It’s Not “Sportman’s Paradise” In A Hazmat Suit →
By David Burn
Odwalla will have a presence at Bonnaroo next month, as they did at Coachella last month. But a brand like Odwalla needs more than a sampling booth, they need an interactive experience that creates buzz with their fans. Starting this week, fans of the brand can audition to be a performer in the Odwalla Fresh Experience Lounge at the annual music festival, which takes place June 10-13 in Manchester, Tenn., by …
Continue Reading about Odwalla Puts Juice Fans In The Spotlight →
Is advertising stuck with clients who are constantly having to offer discounts, incentives and special offers to keep consumers engaged? While coupon clipping is slowly going the way of the newspapers that hold them, discounts have adapted with the times. The newest, most dynamic ways of engaging consumers these days often involves some sort of discounted carrot. It's a large part of what's making social media tick. …
By David Burn
When Gowalla users check in to a location they receive virtual currency. Thanks to an innovative use of the geolocation service by Vayner Media, virtual currency became actual currency in the form of free tickets to a New Jersey Nets game at the IZOD Center. Prior to the game, Gowalla users who checked in to sports-themed locations throughout north Jersey, received the promotional offer on their handsets with …
Continue Reading about Geo-Based Promotional Targeting Gets Nets Fans In The Game →
By David Burn
Bridge Worldwide in Cincinnati has a Burning Question for you: Are you a Marketing Revolutionist? If you are, and you enter Bridge's Burning Question contest, you could win a trip to Cannes for the 2010 Cannes Lions International Advertising Festival. We want to bring two people who are just as passionate about changing marketing as we are -- but who might not have the resources to get there on their own. We are …
Continue Reading about Self-Promo Contest Leads Winners To Self-Congratulation Festival →
By David Burn
Subway is giving away $10 Subway gift cards to people who participate in its "Tweet to Eat" promotion. According to Media Post's Marketing Daily, each day during the promo a famous Subway fan encourages people to use Twitter to weigh in on why they are "a great fit" for the Subway brand. Participants submit their responses to @subwayfreshbuzz on Twitter. Also during April, two new 30-second broadcast/cable …
By David Burn
According to The New York Times, Dr. Scholl's for Her is planning to insert mate-less insoles into 2.7 million magazines and give out another 300K via the brand's Facebook page. The thought is women who slip the insole into their sandals, slingbacks or shoes with straps cannot help comparing it to their left shoe as they walk. The company tested the promotion on a smaller scale a year ago, inserting the insoles in …
Continue Reading about “One Free Insole” Is One Hell Of A Sampling Effort →
By David Burn
Walgreens is asking consumers to send in photos of themselves kissing as part of the chain's Valentine's Day promotion. Starting today, couples can upload their best kissing photo online at shareakiss.walgreens.com, or get their picture taken in-person at One Times Square. The image will then appear for all to see in Times Square. The billboard picture can then be downloaded, shared on Facebook or printed at any …
Continue Reading about Walgreens Wants To Celebrate Your Love →
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