Hey, I know. Let's get consumers to humiliate themselves on our behalf! According to The New York Times, that's what Air New Zealand marketing execs were thinking when they commissioned 30 "cranial billboards," made with henna on newly shaved heads. Maybe that's why it's called buzz marketing. For shaving their noggins and displaying the ad copy for two weeks in November, the hairless ones received either a …
[UPDATE] Yet Another Facebook Story: The Melting Pot Stirs Things Up
Yesterday, I mentioned that I made a perfect pair on Facebook with the help of The Melting Pot's new FB app, but that I didn't get any kind of confirmation. A representative from Push in Orlando--the agency that developed the work--has been kind enough to step forward and describe how the promotion works. "Once you select two friends as a match, they each get a notification that you think they are a perfect pair …
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How To Wisely Invest $5 Mil.
Promotions are often, but not always, based on a free giveaway offer. If it's a sweepstakes, there's glitz in the offer itself, but the prize is terribly remote (only a handful of winners). Price promotions, on the other hand, are hard to beat, especially when they strike a cultural nerve and are backed by a Super Bowl media buy. According to Ad Age, Spartanburg, SC-based Denny's is caught in the same slump as the …
The French Raise Their Glass
An adult beverage with an urban audience, is saying cheers to our newly elected urban President. French cognac-maker, Hennessy, is selling 180,000 limited-edition bottles in honor of the 44th President of the Unites States. A percentage of proceeds is being donated to the Thurgood Marshall College Fund. Bottles are on sale in Washington, D.C., Maryland, Illinois, New York City, and Georgia for $30 dollars. The …
Crispin Doesn’t Do Boring, Raises Bar On Promotional Marketing
Coupons are boring. You can't do anything creative with them. And there's no chance in hell for any kind of industry recognition. Unless, you rewrite the script in the wee hours of the night at Crispin. Then something good can happen. Whopper Sacrifice, a new Facebook app from BK and their friends in Miami/Boulder, is at its essence a coupon delivery mechanism for a free Whopper. But it's also much more. In typical …
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Stealing Someone’s Zebra Is Just Wrong
If you have information about Merlot, Pederberg Winery's missing zebra please contact proper authorities. I hate to see harm come to such a beautiful creature. [via Cherryflava] …
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Old School Spice
Old Spice has named Matthew Chancey from Ashville, Alabama its 2008 Art of Manliness Man of the Year. Chancey will receive the $2,000 cash prize from Old Spice along with a manly assortment of Old Spice products. Right now Matt's in Africa working for his non-profit. His $2,000 prize will be going to Darfur to help refugees from the genocide. Wow, what a guy. He's manly and he's cares. According to Truth Wins Out …
Shrimp Stroganoff Casserole Takes Top Prize In Kraft Casserole Challenge
As shoppers skip the specialty cheese aisle and look for something more affordable, it's a good time to be Velveeta. According to Promo Magazine, Kraft executed a timely value-themed promotion, the Kraft Casserole Challenge, where five bloggers competed to make recipes that feed eight people for $20 or less. Suburban Bliss, Miss Zoot, Confessions of an Apron Queen, My Wooden Spoon and Livin' With Me! all put their …
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Office Max is Penny Wise
“Without promotion something terrible happens... Nothing!” -P.T, Barnum Office Max, via Chicago agency, The Escape Pod, is having fun with pennies again. This time, they placed the world's largest penny tray, loaded with $2 million pennies, inside Mall of America. They then opened the tray to the good people of Minnesota, who quickly gobbled up the pennies. "The tray was emptied in a little over three hours," says …
Spirit Goes For The Kinky Demographic
Where do you go after you hold a M.I.L.F. sale? Well, if you're Spirit Airlines, here's the next one: Having worked on more than my share of retail clients who are absolutely lifeless and humorless when it comes to sales and promotions, I dig this approach. (Thanks to The Consumerist for calling this to my attention.) …
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