Where The Free Gum Goes

Paul Ramirez a.k.a. @pablorazzi on Twitter is a photographer and gadget geek in Phoenix, AZ. He’s also an entrant in Dentyne’s latest promotion on Twitter.
I know this because I searched the hashtag #emptycupholder and found his contest entry (see photo) along with many others. The way the contest works is consumers snap a photo of their vehicle’s empty cup holder and then upload it to Twitpic, using the #emptycupholder hashtag.
The point is to fill empty cup holders with bottles of Dentyne gum (instead of water or coffee or soda). There are more details at fillthecupholder.dentyne.com. The promotion runs until 11:59 a.m tomorrow, January 13, 2010. All qualified participants receive free gum.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.