Celebs Sell Subs On Twitter And TV

Subway is giving away $10 Subway gift cards to people who participate in its “Tweet to Eat” promotion.
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According to Media Post’s Marketing Daily, each day during the promo a famous Subway fan encourages people to use Twitter to weigh in on why they are “a great fit” for the Subway brand. Participants submit their responses to @subwayfreshbuzz on Twitter.
Also during April, two new 30-second broadcast/cable television spots are featuring montages of the same famous Subway fans touting the chain’s $5 Footlongs. While timed to create synergy for the Twitter promotion, the TV spots do not actually allude to the social media contest.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.