Adpulp

Advertising News and Know-How

You are here: Home / Archives for PR

PR

By

It’s Important for Brands to Listen To Customers And Their Own Conscience

TLC's new show "All-American Muslim" is a nightmare for Lowe's, and an example to other brands of what not to do. The California-based home repair retailer was advertising during the reality-based program, until some racist wing nuts in Florida started making noise, which frightened Lowe's into withdrawing its ads from the show. While it is true that listening to customers is important, a brand team has no …

Continue Reading about It’s Important for Brands to Listen To Customers And Their Own Conscience →

By

End The Negligence – Send MBAs Into Action With Proper PR Training

There's an interesting discussion about the need for mainstream press taking place in the comments on Vinny Warren's post about the Chicago Tribune's lack of a clue when it comes to reporting on the city's advertising business. "I have a hard time believing in the old model where we lean on the press to reach our public. We reach our public directly today," I contend. Of course, there is room for both the direct …

Continue Reading about End The Negligence – Send MBAs Into Action With Proper PR Training →

Filed Under: PR

By

PR Is __________

What is PR? Here's the industry's own definition: “Public relations helps an organization and its publics adapt mutually to each other.” Say what? PR is a channel companies use to gain media recognition, and by extension public awareness. My definition is easier to understand than a sentence with "adapt mutually to each other" in it, but is my streamlined definition right for today's consumer-driven …

Continue Reading about PR Is __________ →

Filed Under: PR

By

Heard Over Lunch: Spruce Up Your Online Newsroom (Unless You Want To Be Invisible and/or Boring)

PORTLAND—Members and guests of Portland Ad Fed are gathered in the Heritage Room at Bridgeport Brewpub in Northwest Portland to hear from Terri Nopp, a veteran of the Portland branch of Edelman Public Relations and principal of PR startup Online Newsroom. Nopp has witnessed the "dramatic decline of the press" and says there aren't as many reporters to pitch a story to today. Nopp also believes that the reporters …

Continue Reading about Heard Over Lunch: Spruce Up Your Online Newsroom (Unless You Want To Be Invisible and/or Boring) →

By

I Do This For You: Find And Polish The Nuggets In My Inbox

I know it's a lot to ask, but will you share in the pain that is my inbox with me for a minute? Here's a random sample of press releases from this week: Latin Sensation Patty Manterola and Estrella TV Announce New Daytime Talk Show, “Patty” Study: Online videos are trending more offensive, sexual, pervasive Google SSL Search: Why it's a Big Deal for Your Business MyNorwayTrip.com - Innovation Norway & SAS …

Continue Reading about I Do This For You: Find And Polish The Nuggets In My Inbox →

By

Mitt Romney And Jon Huntsman Provide The LDS Church An Opportunity To Educate

Mormon prophet Joseph Smith was hunted down by a mob and shot to death while imprisoned in an Illinois jail cell. Because he was a heretic. Today, a less murderous drama continues to play out in communities around the world, and now with two Mormons running for President of The United States, the media is inserting itself into the fray. According to Forbes: Just about everything Joseph Smith said and did …

Continue Reading about Mitt Romney And Jon Huntsman Provide The LDS Church An Opportunity To Educate →

By

Here You Go Busy Blogger Man, Another Article For Your Site

FreeShipping.org is the largest resource on the Internet linking shoppers to free-shipping deals offered by more than 4,000 online merchants. The company is also a content marketer. They keep up an active blog on frugal living, and they send out complete articles for editors like me to post. Here's how their latest offering begins: Return policies for some merchants are more complex than income tax laws. …

Continue Reading about Here You Go Busy Blogger Man, Another Article For Your Site →

By

When Users Complain, The “User Experience” Needs Work (Or Does It?)

According to NBC Washington, angry Facebook users are complaining that new features the company rolled out today are undermining what they actually want to see on their feeds, while others are saying the new settings are simply difficult to understand. Users can no longer decide whether to click Most Recent or Top News on their feeds; instead, Facebook is determining what items a user would most want to see, …

Continue Reading about When Users Complain, The “User Experience” Needs Work (Or Does It?) →