The Strategic Crafting of Your Story

Seth Godin is offering a great description of public relations. Most PR firms do publicity, not PR. Publicity is the act of getting ink. Publicity is getting unpaid media to pay attention, write you up, point to you, run a picture, make a commotion. Sometimes publicity is helpful, and good publicity is always good for […]

Umpqua Bank Has Money Coming Out Of Its Ears

According to The Oregonian, Portland-based Umpqua Bank may return the $214 million in bailout money it didn’t need in the first place. “We have been put in the same bucket with all the institutions that have failed, these companies that are being bailed out,” said Ray Davis, Umpqua CEO and chairman. “I’ve gotten calls from […]

California, Prophet On A Burning Shore

“Seems so long I felt this way and time sure passin slow My time coming, anyday, don’t worry about me, no ” – John Perry Barlow Mark Morford is a columnist for The San Francisco Chronicle. In his latest piece, he imagines a glorious “green in every way” future for the Golden State. Pot is, […]

Crazy Baldheads Exported

Hey, I know. Let’s get consumers to humiliate themselves on our behalf! According to The New York Times, that’s what Air New Zealand marketing execs were thinking when they commissioned 30 “cranial billboards,” made with henna on newly shaved heads. Maybe that’s why it’s called buzz marketing. For shaving their noggins and displaying the ad […]

Info Soldiers Battle For Our Hearts And Minds

Giving new life to the phrase “PR operative,” the Pentagon is busy spending money to shape opinion at home and abroad. How busy? An Associated Press investigation found that over the past five years, the money the military spends on winning hearts and minds at home and abroad has grown by 63 percent, to at […]

“Getting Robbed” Has Additional Meaning Today

> The Wall Street Journal has the full story and multimedia treatment on ousted Illinois Governor, Rod Blagojevich. But this is the thing I find intriguing. He used his office improperly. But how common is this “crime” in corporate environments? That it’s common doesn’t make it right, but will you agree that it’s all too […]

Man’s Handheld Survives Memphis Meltdown

It’s rare, but sometimes flies get caught in the social media honey. There are two such stories floating today. One involves a man who murdered his wife after she changed her status from “Married” to “Single” on Facebook. Marshall Kirkpatrick at ReadWriteWeb has the goods on that one. The other story is about a PR […]

Sugar Water Is The American Way

I like to see a client-side press person bite back when their employer is accused of wrongdoing, and today’s business news provides that ring-side opportunity. According to The Wall Street Journal, The Center for Science in the Public Interest is bringing a class action lawsuit to a California court, claiming that Coca-Cola makes deceptive claims […]