Information Is Overly Abundant; Hence, The Value Of Curation is a new curation platform that I signed up for this morning. Now I just need to pick a specific topic or two and start curating in yet another venue, but one that will integrate with my blogs and social channels.

Martin Bryant of TheNextWeb says:

Curation is a busy area right now. Startups like, Storify and Pearltrees all offer their own takes on the idea of sharing personalised collections of content.’s Paris-based founders see the service as a way of ‘creating your own magazine’, similar to the way builds “social newspapers”, but with more manual input. However, to me it fits more into the Tumblr and Posterous reblogging area, with the ‘curation’ twist of all the content being viewable on one page.

I’m starting a topic on paid content, even though a few curators are already mining that vein. There’s Information Wants Top Be Free by Zaq Mosher; Infotention by Howard Rheingold; and The Battle of Free Vs Paid by Free Radicals. But that’s fine. Paid content is a big sandbox and we all have different takes on the topic.

I’ve also been playing around with Storify of late, and for some reason I feel that the topics there can be fleeting, whereas the’s format favors more enduring topics.

How about you? Are you reblogging on Tumblr? Or curating content? I can think of lots more advertising-related topics to curate. In fact, one might curate a press-worthy agency or brand, especially if one works in PR for said agency or brand.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.